Draft · For planning & partner review · Not yet public
The Fall Challenge, Step by Step

How It Works

Over the fall, you take an idea and turn it into a working product. It happens in four stages. You register a team, submit your idea, then build it across five Fridays until you can demo something that actually runs. Each stage raises the bar.

Sept 11Register
Sept 25Entry due
Oct 16 – Nov 13Build sprint
Nov 16 – 20Demo week
The Fall Path

Four stages

Everyone starts in the same spot: a team and an idea. Mentors are with you the whole way. Let's walk through them.

1

Register your team

Due Sept 11

Sign up online with your team roster, a named team lead, and contact info. Registration is just record-keeping. It isn't judged, but it's required, and it's what unlocks your entry submission. Register by the deadline or you can't submit.

Teams can be solo or a group. And the roster isn't locked in. Teams are allowed to merge as ideas take shape, so you can change your lineup later.

2

Submit your entry

Due Sept 25

Nothing is built yet. This stage is about the idea and the team. You submit two short pieces that work together: a one-page PDF that carries the idea, and a two-minute video that shows the people behind it.

One-page PDF

The idea

A single branded page, a “pitch before the pitch.” Cover:

  • The finance problem you're solving
  • Why it needs solving (the stakes)
  • Your solution roadmap, and what you'll build (app, dashboard, workbook, agent…)
  • Who ultimately uses it

Layout and polish aren't scored. Visuals are welcome but never required, with an optional second page if you want to add one.

Two-minute video

The team

Your origin story, in your own voice: how you arrived at the idea (an internship, a family situation, a class, a problem you saw firsthand).

  • Hard 2:00 cap, though a tight 90 seconds is fine
  • Team lead on camera; a real presenter, not an AI avatar or voice clone
  • AI editing tools are fine; phone or webcam is fine

Production quality isn't scored.

Download the one-page template Word or Google Docs. Fill it in, then export to a PDF to submit.

One coherent ask, not two: the PDF proves the idea, the video proves your team genuinely holds it. Reviewers read both and advance 15–20 semi-finalist teams. See how teams are judged.

Entering a Sponsored Project? Same deadline, one addition: the signed sponsorship agreement goes in with your entry.

3

Build sprint

Oct 16 – Nov 13

Semi-finalists build together in one room, five Fridays, 11:30–2:00, lunch included. Mentors rotate in every week: finance faculty, startup coaches, industry builders. Some weeks they circulate table to table; other weeks they staff stations by expertise, finance/domain, AI & build, UX, and product & pitch.

You keep a short project log as you go: what you decided, built, and tested. Two things come out of that. It becomes an interview-ready record of your work, and it's what the sprint judges read to pick the top 10 teams. Early feedback is shared openly across the room. Final work stays private. And yes, teams can still merge here.

4

Demo week

Nov 16 – 20

The top 10 demo their working builds live, in person, on a concentrated demo day, Thursday, Nov 19. This is the closest look of the whole fall, and it's on real evidence, not promises. An external panel of finance and fintech judges runs the demos and picks the 4–6 finalists. We announce them the first week of December.

Each finalist team receives $1,500 and advances toward the spring phase.

After the Fall

Take it to Market

The best teams don't stop in December. Finalists carry their build into the spring, sharpen it into a real product, and make the venture case for it. It all points toward Launch Day. Spring dates and format are still being finalized.

See the two-phase structure

Ready to build?

Registration for the fall build phase is open. Bring a finance problem worth solving, and we'll help you build the rest.

Register your team